Real estate website pricing.
A one-time build fee and a flat monthly rate, both published. Two plans cover most agents and teams. Anything larger gets its own fixed price, agreed before work starts.
Full IDX/MLS search is on both plans. We never charge per lead, and we never charge you more because the site started working.
Two plans, both with real IDX.
Both plans come with full IDX search, pages that load fast on a phone, and everything your MLS requires. Those are not upgrades you pay extra for.
Launch
An agent who needs a professional site that brings in leads
$495 one-time build
A site we design and build around your brand and your market, with real IDX search from day one.
- Custom design: your branding, colors, photography, and information
- Full IDX/MLS property search
- Listing pages, maps, filters, saved homes, recently viewed
- Buyer, seller, about, contact, and legal pages
- Lead-capture forms
- Basic search setup and visitor reporting
- Built to load fast on a phone
- Hosting, maintenance, and standard support
- Workspace Free, which is free for everyone
Growth
A producing agent who wants to be found locally and bring in more business
$795 one-time build
Everything in Launch, plus the writing and local search work that turns a site into a real lead source.
- Everything in Launch
- Deeper design and brand customization
- Custom SEO content package
- Neighborhood, community, niche, and service-area pages
- Google Business Profile setup or optimization
- Enhanced lead-capture pages and calls to action
- More included content and site edits
- Recurring content and market-statistics refreshes
- AI assistant widget on your site, working today and not waiting on anything else
- Faster turnaround and priority support
Billed monthly, cancel anytime. No annual plan to sign and no minimum term. How this compares to other platforms.
| Websites | Launch | Growth |
|---|---|---|
| In every website, on both plans | ||
| Full IDX/MLS property search | ✓ | ✓ |
| Listing pages, maps, and filters | ✓ | ✓ |
| Saved and recently viewed homes | ✓ | ✓ |
| Mobile performance | ✓ | ✓ |
| Accessibility | ✓ | ✓ |
| Legal pages and the MLS credit lines you are required to show | ✓ | ✓ |
| Lead-capture forms | ✓ | ✓ |
| Hosting, maintenance, and support | ✓ | Priority |
| Analytics | ✓ | ✓ |
| Design & brand | ||
| Customized design system build | ✓ | ✓ |
| Your branding, colors, and photography | ✓ | ✓ |
| Deeper design and brand customization | — | ✓ |
| MLS feeds included | 1 | Up to 2 |
| MLS data fees passed through to you | Never | Never |
| Agent profiles and team page | 1 | Up to 5 |
| Turnaround | Standard | Faster |
| Content & local visibility | ||
| Core buyer, seller, about, contact pages | ✓ | ✓ |
| Basic on-page SEO | ✓ | ✓ |
| Custom SEO content package | — | ✓ |
| Neighborhood, community, and service-area pages | — | ✓ |
| Google Business Profile setup or optimization | — | ✓ |
| Enhanced lead-capture pages and CTAs | — | ✓ |
| Included content and site edits | 30 min/mo | 2 hrs/mo |
| Recurring content and market-stat refreshes | — | Quarterly |
| SEO performance review | — | Quarterly |
| Workspace | ||
| Workspace Free, which is free for everyone | ✓ | ✓ |
| Workspace Pro add-on price | $59/mo | $59/mo |
| AI assistant widget on your site | — | ✓ |
| Cost | ||
| One-time build | $495 | $795 |
| Monthly | $89 | $129 |
| Annually with Workspace Free | $1,068 | $1,548 |
| Annually with Workspace Pro | $1,776 | $2,256 |
When a flat rate is the wrong shape.
Launch and Growth are packages because most sites genuinely fit a package. Some do not, and those get quoted properly instead of being forced into a tier.
What a custom site actually costs in year one.
The monthly price is not the whole story. The build fee is where most of this industry makes its money. Their numbers come from the independent reviews we cite on our comparison pages, using each vendor's cheapest plan.
| Platform | Build | Monthly | First-year total |
|---|---|---|---|
| Broker & Agent Solutions: Launch | $495 | $89 | $1,563 |
| Broker & Agent Solutions: Growth | $795 | $129 | $2,343 |
| AgentFire | $700 | $149 | $2,488 |
| Real Geeks | $250 | $299 | $3,838 |
| Agent Image | $2,500 | $199 | $4,888 |
| Ylopo | $1,000 | $295 | $4,540 |
| BoldTrail | Not published | $499 | $5,988 |
| Luxury Presence | $3,500 | $250 | $6,500 |
Competitor figures are reported by third parties and can change. Confirm current pricing with each vendor.
Website pricing questions
How much does a custom real estate website cost?
A Broker & Agent Solutions website is a one-time build fee plus a flat monthly rate: Launch is $495 to build and $89 a month, Growth is $795 to build and $129 a month. First year all-in on Launch is about $1,563. There are no per-lead fees, no charges that scale with your traffic, and no annual contract. Across the wider market, independent reviews put template platforms at $80 to $500 a month and premium design agencies at $250 to $1,500 a month plus $3,500 to $5,000 in setup.
Why is there a one-time build fee?
Because the build is where the work is. Your site is designed and built for your market rather than configured from a theme, and that is a real block of design and development time. Charging it once keeps the monthly low instead of financing the build through a higher subscription for years. It is also a fraction of what agencies doing comparable custom work charge upfront.
Are MLS data fees included, or billed on top?
Included. The monthly price is the monthly price, whatever your MLS charges for data access and however many feeds your site runs. We do not pass MLS data costs through to you and we do not bill per feed, which is worth checking against anyone else you are considering, because several platforms in this category charge roughly $25 a month per MLS on top of their sticker price. What you still hold yourself is your own MLS membership and your IDX agreement, because those have to be in your name. We handle the paperwork and the feed setup, and we monitor it afterwards.
Is IDX search limited on the cheaper plan?
No, and it never will be. Full IDX/MLS search, a site that loads fast on a phone, legal pages, and the MLS credit lines you are required to show come with both plans. We also never charge you more when the site brings in more leads. Those are the things a real estate website has to get right to be worth having at all, so we are not going to charge extra for them.
What is the difference between Launch and Growth?
Launch is the site itself: custom design, full IDX, lead capture, hosting and support. Growth adds the work that brings people to it: a custom SEO content package, neighborhood and service-area pages, Google Business Profile setup, the AI assistant widget on your site, more included edits, and faster turnaround. If you already have traffic, Launch is enough. If you want the site to earn its own traffic, that is Growth.
Can you build something bigger than these two plans?
Yes. Launch and Growth are published, flat-rate packages and they cover most agents and teams. Larger brokerage sites, multi-office builds and unusual integrations get their own fixed price, agreed before work starts. To be clear about the model: our standard products have published prices, and that is not going to change. The larger builds are the exception, not how we normally sell.
Are there long-term contracts?
No. After the build, websites are billed monthly and you can cancel anytime. There is no annual plan to sign and no minimum term. Several platforms in this category quote their best price only on a twelve-month agreement paid upfront; we do not do that, and we do not charge per lead.
What happens to my site if I leave?
Your domain, your content, and your leads are yours and they go with you. We help with the export rather than holding it hostage. The design and the code we wrote stay ours, the same way they would at any agency, but nothing about your business is trapped here.
Do I need Workspace to have a website?
No. The two products are bought separately and neither requires the other. Workspace Free is free for everyone anyway, whether or not you have a site from us, so most people just use it. If you already run a CRM you like, your site feeds that instead.
Looking for the front office instead? Workspace pricing · Both products at a glance
See it before you buy it.
Send us your current site and we'll build you a live preview of the replacement, designed for the market you actually sell in. No payment details, no commitment.
Or email hello@brokerandagent.com.