The Broker & Agent blog

Straight answers on websites, MLS search, CRMs and the software behind a real estate business, drawn from the questions agents ask us on calls.

Browse all 17 guides
Websites & IDX Leaving your brokerage website: what you keep and what you lose Oct 15, 2026 · 9 min read
Websites & IDX Real Estate Agent Websites: The Complete Guide for 2026 Oct 12, 2026 · 25 min read
Transactions & the business E-signature for real estate: what's legally required Oct 8, 2026 · 9 min read
Transactions & the business Buyer closing costs by state (2026): what you'll pay and why Oct 1, 2026 · 21 min read
Transactions & the business What is a seller net sheet, and how to read one (2026) Oct 1, 2026 · 14 min read
CRM & follow-up How to switch CRMs without wrecking your database Sep 8, 2026 · 8 min read
CRM & follow-up Connecting Claude to your CRM with MCP Sep 5, 2026 · 8 min read
Transactions & the business Your CRM doesn't know what a transaction is Sep 2, 2026 · 8 min read
Websites & IDX Getting recommended by ChatGPT, Claude and AI search Aug 30, 2026 · 7 min read
CRM & follow-up What a free CRM should include Aug 26, 2026 · 7 min read
Websites & IDX Why agent websites don't rank, and what actually fixes it Aug 22, 2026 · 8 min read
Transactions & the business Add up what your software actually costs you Aug 18, 2026 · 6 min read
Websites & IDX How much does a real estate agent website actually cost in 2026? Jul 23, 2026 · 6 min read
CRM & follow-up Real estate follow-up is a systems problem Jul 13, 2026 · 6 min read
Websites & IDX Your IDX website should work like infrastructure Jun 16, 2026 · 7 min read
CRM & follow-up Speed to lead: what the first five minutes are actually worth May 29, 2026 · 7 min read
Websites & IDX What is IDX? MLS integration explained without the jargon May 12, 2026 · 6 min read