Lofty (Chime) vs Broker & Agent

Lofty doesn’t publish prices. Its pricing page lists four plans, Lofty Agent, Team, Broker and Enterprise, each marked “Request Pricing”, and Lofty builds a quote from the package, the number of users and any add-ons. In June 2026 The Close reported the entry package at $449/month plus $15 per extra user and a $500 one-time fee, Premier at $700/month for 15 users plus $1,000, and Enterprise at $1,500/month for 100 users plus $2,000.

Add-ons are priced on top. Lofty’s help center lists the AI Sales Agent at $60/month for 200 leads, plus $30 for each 100 more, and its managed buyer and seller lead ads at a 20% management fee on budgets from $600/month, or $150 flat below $750.

A Broker & Agent website is $89/month plus a $495 build on Launch, or $129 plus $795 on Growth, month to month. Workspace Free comes with both, and Workspace Pro, the full AI and Studio’s design tools, is $59/month with any of our websites. Over a first year that is $1,563 on Launch against about $5,888 on Lofty’s reported entry package.

Both include an IDX website, so buyers search the MLS on your own domain and every sign-up is saved as a lead. Lofty’s sites start from a template library with a drag-and-drop editor, with unlimited agent subdomains and landing pages. A done-for-you design and a hyperlocal SEO website are add-ons, which Lofty says take about two to four weeks to launch.

We design every site around your brand as part of the build, and you can click through a free preview of your new site before you pay. Launch covers the design, the core pages, your MLS search, forms and domain. Growth adds neighborhood, community and service-area pages, the blog, drafted SEO fixes and an AI chat assistant on the site. Our team sets up your Google Business Profile on both plans.

Lofty’s CRM has unlimited contacts on every plan, with Smart Plans for automation, AI lead scoring and Cowork, its AI assistant, included. The AI Sales Agent, which messages and qualifies new leads, is an add-on priced by the number of leads it works. Lofty also offers an MCP server so outside AI tools can work with your data.

Workspace Free has room for 100,000 contacts, with the lead inbox, pipeline, smart lists, email and calendar sync, and drips, action plans and watchers. Workspace Pro adds the full AI assistant, which works across the whole workspace including contracts and deadlines, follow-up it drafts for you to approve, and Studio for presentations, at $59/month with one of our sites. An MCP server and public API come with Free.

Lofty sells transaction management with document collection, deadline tracking, checklists, a client portal and e-signature, and it connects to dotloop, Brokermint and SkySlope. It is not a line on Lofty’s plan grid, so ask whether it is in your quote.

In Workspace, transactions are part of the free plan: the deal board, milestones and close dates, documents, commission, and e-signature for up to 10 signature requests a day. When a lead from your website goes under contract, the deal picks up its full history. Workspace Pro adds form filling from the CRM and bulk send.

Lofty sells calling tools and managed lead ads as part of its platform. Every plan includes a basic dialer, mass and auto texting, and iPhone and Android apps, and the Power Dialer, extra text packages and the Lead Gen Service are add-ons. Lofty runs Google, Bing and Facebook lead ads for you with a 20% management fee, and Closely gives your buyers a home-search app, free for agents.

Workspace gives you click to call and text from a business number with the Phone add-on, and every call and text logs to the contact. Workspace works on any phone in the browser with nothing to install, and a native app is coming soon. We don’t run ads; if you buy them elsewhere, those leads land in Workspace like any other.

Lofty starts with a demo and a quote. Its terms of use describe two kinds of agreement: monthly, which renews each month, and committed-term, which renews for a year unless you cancel in writing at least 90 days before the end date. The Close reported a one-time fee on each package, and Lofty says onboarding, including moving your data from your old CRM, is included on most plans.

You see a free preview of your new site before anything else. Pay the build fee when you’re ready, we finish the site, and the monthly starts when it goes live. There’s no agreement to sign, and your domain and contacts go with you if you ever leave.