Comparison

Broker & Agent Solutions vs. Lofty

Pay for the three tools that produce business, not the forty you will never staff. About $1,563 in year one against reported packages from $449 a month.

Updated July 2026 · Lofty pricing is third-party reported. Confirm with the vendor

The short answerBroker & Agent Solutions publishes flat pricing, $89 to $129 a month plus a one-time build, for a custom IDX website built and managed. Lofty (formerly Chime) is demo-quoted and reported at $449 to $1,500 a month plus a ~$299 setup, with dialers and paid-lead machinery that assume ad spend on top. Year one is about $1,563 against roughly $5,700 and up. Choose them if you are staffing a call floor and want the dialer and paid-lead machinery around it. Choose us for a custom site plus a front office built as one system, with AI designed into the data model rather than layered onto a CRM that predates it, at a price you can read today.

Choose Broker & Agent Solutions if… You want a custom site that ranks and loads fast, and a front office whose AI was built into the data model rather than added to an existing CRM later, without paying for a dialer floor you'll never staff. Flat price, monthly billing, run for you.

Choose Lofty if… You want maximum tooling in one subscription — power dialer, dynamic ads, team routing, lead marketplaces — and your team has the volume, the budget and the admin capacity to run it. Breadth in one vendor is a real thing to buy.

Side by side

	Broker & Agent Solutions	Lofty (Chime)
Published pricing	Yes	No, demo quote
Entry price	$89/mo + $495 build	~$449/mo reported
Setup fees	$495 one-time build	~$299 reported
Top price	$129/mo Growth + $99 Workspace Pro	~$1,500/mo reported by tier/size
Website design	Custom to your market	Template-based IDX sites
AI follow-up	Site chat widget on Growth; full AI assistant on Workspace Pro	AI assistant by package
Lead strategy	Organic-first; ads optional	Paid-lead machinery; ad spend assumed
Who runs it	We do	You administer, with support
Best for	Agents → independent brokerages	High-volume teams wanting max tooling

Lofty figures per independent reviews as of July 2026 (RealSavvy, Capsule, Agent Marketing Essentials); Lofty does not publish a rate card.

Where we win

First-year cost on Websites Launch is about $1,563: a $495 one-time build plus $89 a month. The comparable figure here is ~$5,700+.

You pay for what you use About $1,563 in year one against reported packages from $449 to $1,500 a month for a toolset most solo agents and small teams never staff.

A published price Ours is on this page. Theirs is demo-quoted and varies by tier and team size.

The three parts that produce business A site that ranks, lead capture that works, and follow-up that answers in seconds. Not forty tools where you use three.

Nothing to administer We build it and run it. Their breadth assumes someone on your side is configuring dialers, routing and campaigns.

More tooling isn't more system

Lofty's pitch is abundance: an AI assistant, a dialer, ad automation, smart plans, team routing, a Swiss Army knife with forty blades. For a high-volume team with someone running point on the platform, that abundance is real value.

For a solo agent or small team, abundance mostly becomes surface area: features to configure, seats to justify, and a $449+ invoice defended by tools you don't open. Our design philosophy is the opposite, the three components that produce business (site, built to rank), tuned for your market, and run by us. Fewer blades; each one sharp and already in your hand.

Where they're the better fit

Lofty ships AI features at a pace few can match, and its power dialer and mass-outreach tools serve prospecting-heavy teams in ways we don't attempt. If your operation lives on outbound calling and paid-lead volume, Lofty — alongside BoldTrail — belongs on your shortlist ahead of us.

Common questions

How much does Lofty (formerly Chime) cost compared to Broker & Agent Solutions?

Lofty doesn't publish pricing; independent 2026 reviews report packages from roughly $449/month up to $1,500/month by tier and team size, plus a ~$299 setup fee, with paid-lead tooling assuming ad spend on top. Broker & Agent Solutions publishes its pricing: $89 a month plus a $495 one-time build, or $129 plus $795 for Growth, and brokerages quoted on a platform fee plus per active agent. Confirm current pricing with the vendor.

Who is Lofty best for?

Teams that want an aggressive AI-powered all-in-one — CRM, IDX sites, dialers, and paid-lead machinery in one subscription, and have the budget and appetite to run it at $449+/month plus advertising.

Who is Broker & Agent Solutions best for?

Agents and independent brokerages that want the foundation, a custom IDX website, built to rank and managed for them — flat-priced, without enterprise-tier pricing or an ad-spend assumption.

Is Lofty the same as Chime?

Yes. Chime rebranded to Lofty in 2023. Reviews under both names describe the same platform lineage.

Other comparisons

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