Real estate SEO and AI search,built into your site.

Help your site show up when people search Google or ask ChatGPT, Claude or Gemini. Every site is optimized for search engines and AI assistants.

The Ironhorse guide on one agent’s site we built, on a laptop by a window
Built for search on every page
Structured data and search-friendly page markup help Google and AI tools understand your content, your business, and the markets you serve.
Ready for AI search
Your site is structured so AI tools can understand and navigate your content, with an llms.txt file that gives compatible systems additional guidance.
SEO checked every month on Growth
Your site is reviewed regularly for SEO issues and opportunities, so problems can be caught and addressed before they quietly pile up.
Built to be read

We help search engines understand what your site is about.

We add structured data and clean page markup throughout your site so Google and AI search tools can better understand who you are, the markets you serve, the questions you answer, and the properties you feature. It’s part of the technical foundation that helps your content get found.

  • Agent, FAQ and breadcrumb markup
  • Every listing marked up as a listing
  • Clean titles, canonical URLs and share previews
Open to AI search

Built to be understood by AI search.

We make your public website content easy for AI search tools to discover and understand, including an llms.txt guide where supported. At the same time, licensed MLS listing data stays protected from training crawlers and other unauthorized scraping.

Local content

Get found in the markets you know best.

The Growth package adds hyper-local area and neighborhood guides built around the communities you serve. Each page gives buyers useful local information while creating more opportunities for your site to appear in relevant Google and AI searches.

How area pages work
Your blogGrowth

Fresh content for your site, written in your voice.

Growth keeps your blog active with researched posts built around the topics your buyers and sellers care about. Choose one to four posts each month, review them before they publish, or let the process run automatically once you’re comfortable with it.

A monthly checkupGrowth

Keep your site healthy—and keep improving it.

Each month on Growth, we check your site for broken links, search visibility issues, sitemap problems, and pages that could use an update. We also draft fixes for you, up to six a month, and nothing changes until you approve it.

Where visitors come from

Know which channels are actually working.

See where your website traffic comes from, from Google and AI search to social, email, and advertising. You can also see which pages visitors land on, so you know what content is getting discovered.

Who does what

The groundwork is built into every site. The Growth plan adds the writing and the drafted fixes.

In every site
  • Structured data on every page and listing
  • Clean titles, canonical URLs and share previews
  • A sitemap and llms.txt
  • Pages built for phones, served close to visitors
  • Listing pages kept from AI training
  • Google Business Profile setup
With the Growth plan
  • Guides for the places you sell
  • Posts in your voice
  • A monthly SEO check
  • Fixes drafted from the monthly check
Your part
  • Approve the drafts you like
  • Add what only you know
  • Ask happy clients for reviews

Comparing your options?

See how Broker & Agent compares with other leading real estate platforms, with features, pricing, and key differences laid out side by side. Every price is sourced and dated. View all comparisons

Questions aboutSEO and AI search.

01

What is real estate SEO?

Everything that helps your website show up when people search online: well-built, fast pages, structured data, and content that answers what buyers and sellers are asking about your market.

02

What’s the difference between SEO and AI search optimization?

Traditional SEO helps your site show up in search results. AI search optimization makes your content easier for AI tools to understand when people ask questions about your market. The good news is that many of the same things help both—useful content, clear answers, structured data, and a well-built website.

03

How long does SEO take to work?

SEO usually takes time to build—often months rather than weeks. How quickly you see results depends on your market, competition, starting point, and the strength of your content. No one can guarantee an exact ranking or timeline, but a well-built site and consistent local content give you a much stronger foundation for long-term visibility.

04

Do I have to write blog posts myself?

No. With Growth, we can research and draft one to four posts each month in a voice that fits your business. You can review and approve each one before it goes live, or choose to have them published automatically.

05

Can AI search tools understand my site?

Yes. Your public pages are structured to make your content easier for AI search tools to discover and understand, with an llms.txt guide for systems that support it. Licensed MLS listing data remains protected from AI training crawlers and unauthorized scraping.

06

Do you set up my Google Business Profile?

Yes, for every website customer. We set it up or fine-tune it so it matches your site and helps you show up in searches.

07

Which plans include SEO?

Every website includes the core SEO essentials—clean on-page structure, structured data, a sitemap, support for AI search and Google Business Profile setup. Growth adds the ongoing strategy: hyper-local area and neighborhood guides, content updates, regular blog posts, a monthly SEO check and SEO fixes drafted each month, up to six.

See your new site before you decide.

Tell us a little about you and what you’re looking for in a website, and we’ll send you a link to a live preview of your new site. No payment info and no commitment.