Sierra Interactive vs Broker & Agent

Sierra Interactive publishes three packages, each on a 12-month agreement. Paid upfront for the year, Starter is $299.95/month with one user, Essential is $399.95 with three users, and Growth is $599.95 with five. Paying the same agreement monthly costs $359.95, $474.95 or $724.95/month plus a one-time $500 setup fee.

Extra users are $75 each on Starter, $60 on Essential for users 4 to 10 and $25 after that, and $20 on Growth for users 6 to 10, then $10, then $5 from user 50. Add-ons are priced on top: the dialer on Starter at $100/month, Lead Engage at $199/month, premium designs at $100 to $150/month on Starter and Essential, extra MLS feeds at $25 each, and ad management.

A Broker & Agent website is $89/month plus a $495 build on Launch, or $129 plus $795 on Growth, month to month, with Workspace Free included. Launch’s first year is $1,563; Sierra Starter’s is $3,599.40 paid upfront or $4,819.40 paid monthly.

Sierra offers five website designs, Pro, Ace, Pinnacle, Exec and Luxury, built on its SEO-focused IDX platform. Starter and Essential include Ace and Pro, with Pinnacle and Exec at $100/month and Luxury at $150; Growth includes all five. One MLS feed is included, with more at $25/month each, and Starter adds pages in blocks of 100 for $25/month.

We design every site around your brand as part of the build, and you see a free, interactive preview of it before you pay. Launch covers the design, the core pages, full MLS search, forms and your domain. Growth adds neighborhood, community and service-area pages, the blog, drafted SEO fixes and an AI chat assistant. Our team sets up your Google Business Profile on both plans.

Sierra’s CRM is built around working lead volume: routing rules by price, location, property type and day, action plans with texts, emails and ringless voicemail, behavior-based workflows, lead ponds and lead-source ROI reporting. Lead Engage, its AI nurture tool, is $199/month for unlimited leads on Essential and Growth, and not available on Starter.

Workspace Free gives you up to 100,000 contacts, a lead inbox where website leads land on their own, pipeline, smart lists, email and calendar sync, and drips, action plans and watchers. Workspace Pro adds the full AI assistant and follow-up it drafts for you to approve, for $59/month with one of our sites. Team members add a lead pond and assignment.

Transaction management and e-signature are not listed on Sierra’s packages, so contracts and signatures happen in a separate product such as dotloop, SkySlope or DocuSign, bought on its own.

In Workspace they are part of the free plan: the deal board, milestones and close dates, documents, commission, and e-signature for up to 10 signature requests a day. When a website lead goes under contract, the deal carries its whole history.

Sierra builds calling into the CRM. Essential and Growth include a dialer with call lists, ringless voicemail and instant connect, with 1,500 text segments and 1,500 voice minutes a month, or 15,000 and 5,000 on Growth; Starter adds it for $100/month. Sierra also manages Google ads for 10% of spend with a $500 minimum, and Facebook ads from $75/month.

Workspace gives you click to call and text from a business number inside the inbox with the Phone add-on, and every call and text logs to the contact. We don’t run ads.

Sierra starts with a demo. Every package is a 12-month agreement: pay the year upfront and there is no setup fee, or pay monthly at a higher rate with a $500 setup fee. Onboarding runs 30 days on Starter, 60 on Essential and 90 on Growth.

We start with a free, interactive preview of your site. If it’s right for you, you pay the build fee, we finish the site, and the monthly starts when it goes live. There’s no agreement to sign, and your domain and contacts go with you if you ever leave.