Placester vs Broker & Agent
Build your IDX site yourself on Placester, with its CRM, or have a custom site built and maintained for you, with a free
Placester is a do-it-yourself website builder for agents, with IDX and a CRM. Plans are $59 to $129/month, or 20% less billed annually, with no contract, plus a $25 monthly IDX Support Fee per MLS. Setup help is $100 or $700. It comes down to a template for a little less, or a design of your own. Broker & Agent designs a custom site for you instead, at a published price: $89/month plus a $495 build, month to month, with Workspace, a free CRM with
- You want the site designed, built and maintained for you,
with edits included. - You want no MLS data fees passed through
to your bill. - You want transactions and e-signature in the same free CRM
as your leads.
- You want to build and edit the site yourself,
starting at $59/month. - You run a small brokerage and want agent sites under one account, billed by the agents with
a launched site.
-
200+MLSs and growing, for live search on
your own domain -
0contracts to sign: every plan runs
month to month -
$0to see your new site first: a free, live preview
before you pay -
20+years building software
for real estate
What Placester costs, and what we cost
Their prices come from Placester’s own published pricing, checked Sep 29, 2026. Ours are on
Their Custom Setup is the closest match to a site designed for you. Their monthly here is Agent Essential ($59) plus the $25 IDX Support Fee for one MLS, billed monthly. With the $100 Express Setup, a template-based start, their first year is $1,108. Annual billing takes 20% off their plan, and your MLS’s own IDX access fee is extra on theirs. Source: Placester pricing (plans, IDX Support Fee, add-ons, FAQ), checked Sep 29, 2026. Confirm current pricing
Placester vs Broker & Agent, side by side
A tick marks the side with the edge on that row. Their details are from the sources listed at the end
Where Broker & Agent is different
Design, build, hosting and edits are part of the plan. With Placester you build the site, or pay $100 to $700 for setup and
No MLS data fees passed through. Placester charges $25/month per MLS, and your MLS charges its own
Transactions and e-signature come with Workspace Free, so the lead and the closing stay with the
How much does Placester cost in 2026?
Placester lists three agent plans: Agent Essential at $59/month, Agent Plus at $79 and Agent Premier at $129, or $566, $758 and $1,238 a year billed annually. There is no contract, and every plan starts with a free trial. An IDX Support Fee of $25/month applies to each MLS, and your MLS’s own access
Placester’s team will set the site up for you: Express Setup at $100, with 12 hours of work from a design starting point, or Custom Setup at $700, with 30 hours, a custom homepage and custom interior pages. Ongoing edits are the Do It For Me service at $75/month, and AI-written blog posts are Content
A Broker & Agent website is $89/month plus a $495 build on Launch, month to month, with design, hosting, edits and Workspace Free included. Over a first year that is $1,563, against $1,708 for Placester Agent Essential with Custom Setup and one MLS, or $1,108
Building it yourself or having it built
Placester is a codeless builder: you start from a template and change colors, fonts, images, pages and SEO settings yourself, with an AI builder and editor on every plan. Plans cap pages and posts at 25, 75 or 125, and the emails you can send each month at 100,
We don’t offer a do-it-yourself builder. We design the site around your brand, build it, host it and maintain it, and edits are included: 30 minutes a month on Launch and 2 hours on Growth. You see a free, interactive preview
The CRM and the deal
Placester includes a CRM on every plan: a simple CRM on Agent Essential, lead activity and saved searches from Agent Plus, and live chat on Agent Premier, with email campaigns and listing alerts inside the plan’s monthly email limit. It connects directly to Follow Up Boss, Cloze and Rechat, and to other
Workspace Free comes with every Broker & Agent site: up to 100,000 contacts, a lead inbox, pipeline, smart lists, email and calendar sync, automations, and transactions with e-signature for up to 10 signature requests a day. Placester lists no transaction
When Placester is the better fit
Placester is built for agents who want to build and edit their own site. It is a codeless builder with IDX and a CRM, from $59/month on Agent Essential, with a free trial before you pay and setup help if you want it. It also suits small brokerages that want agent websites under one account, billed by the number of agents with
Moving from Placester to Broker & Agent
- See your new site firstWe build a free preview of your new site around your brand. Click through it next to your Placester site before
you pay anything. - We move your domainOn launch day we point your domain at your new site, so there’s nothing for
you to configure. - Bring your contactsExport your contacts from the Placester CRM and we’ll help you bring
them into Workspace. - Time it with your billingA monthly Placester plan ends on your last billing day; an annual plan runs until its paid period ends and isn’t refunded. Launch the new site
before your renewal.
A free, interactive preview of your new website, designed around your brand, before you
Placester vs Broker & Agent: common questions
How much does Placester cost?
Placester’s agent plans are $59, $79 and $129/month in 2026, or $566, $758 and $1,238 a year billed annually. Each MLS adds a $25 monthly IDX Support Fee, plus your MLS’s own fee, and setup help is $100 or $700. Broker & Agent is $89/month plus a $495 build, with design, hosting, edits and
Does Placester have a contract?
No. Placester says you can cancel anytime: a monthly subscription ends on your last billing day, and an annual plan runs until its paid period ends, with no refund. Broker & Agent websites are month to month as well, and the monthly starts when your
Does Placester charge for IDX?
Yes. Placester charges an IDX Support Fee of $25/month for each active MLS contract, on any agent plan, and your MLS charges its own access fee on top. Broker & Agent includes full IDX search on both website plans with no MLS data
Does Placester include a CRM?
Yes. Every Placester plan includes a CRM, with features and monthly email limits set by plan: 100, 500 or 2,500 emails a month. Broker & Agent websites include Workspace Free, with up to 100,000 contacts, a lead inbox, pipeline, automations, transactions and e-signature for up to 10 signature
Can I move from Placester to Broker & Agent?
Yes. We build a free preview of your new site first, move your domain on launch day, and help you bring your Placester contacts into Workspace. Placester has no contract, so launch the new site before your next monthly
Sources and how we compare
Every figure about Placester comes from their own website where they publish it, with the date we read it. Where a company only quotes, we cite the range an independent source reported. Our prices come from our pricing page. Prices change, so confirm current pricing
Placester is a trademark of Placester, Inc. Broker & Agent Solutions is not
- Placester pricing (plans, IDX Support Fee, add-ons, FAQ)Checked
Sep 29, 2026 - Placester Express SetupChecked
Sep 29, 2026 - Placester Custom SetupChecked
Sep 29, 2026 - Broker & Agent Solutions pricing
Our published prices
