AgentFire vs Broker & Agent

AgentFire prices in two parts. First a one-time design package: Ignite at $800, with four themes customized to your brand; Custom at $2,750, with a custom homepage and a senior designer; or Firebrand at $6,500, with custom interior pages and executive-led creative direction. Then a monthly plan: Pro at $165/month, or Plus at $215, which adds an AI writing tool, AI drip campaigns and three assisted support hours a month. There is no long-term contract.

IDX is included, but MLS pass-through fees are not. Teams add agents with Team Link at $5 to $10/month per agent. Add-ons are priced one at a time, including Local SEO Setup at $250 once and Google Business Profile optimization at $1,000 setup plus $500/month per location.

A Broker & Agent website is $89/month plus a $495 build on Launch, or $129/month plus $795 on Growth, month to month. Over a first year that is $1,563 on Launch, against $2,780 for AgentFire Ignite on Pro and $4,730 with their Custom design.

AgentFire sites run on WordPress. Ignite starts from one of four themes, Custom adds a custom homepage and three custom interior pages, and Firebrand makes all ten interior pages custom. AgentFire puts timelines at about a week and a half to four weeks or more, depending on the package. Area Guides with listings, schools and maps are part of the platform, and ClickMaps, clickable area maps, start at $400.

Every Broker & Agent site is designed around your brand as part of the $495 build, with full MLS search on your domain, listing pages, maps, saved homes, and buyer, seller, about and contact pages. You can click through a free preview of it before you pay. Growth adds neighborhood, community and service-area pages, the blog and drafted SEO fixes.

Because AgentFire builds on WordPress, you own the code and can move the site’s structure to another host. Luxury Presence makes the same point in its own AgentFire comparison, and adds that AgentFire’s proprietary tools, IDX integration and support don’t travel with it. If owning the underlying code matters to you, AgentFire is built for that.

Our sites run on our platform, which handles hosting, maintenance, speed and security. What leaves with you is your domain and your contacts, and there is no term holding you.

AgentFire sites include a Lead Manager in the dashboard and connect to the CRM you choose, such as Follow Up Boss, Lofty, Wise Agent or HighLevel, directly or through Zapier. The CRM is its own subscription. The AgentFire GO app lets you share listings and guides, manage leads and register open houses from your phone.

Every Broker & Agent website comes with Workspace Free: up to 100,000 contacts, a lead inbox where site leads land on their own, pipeline, smart lists, email and calendar sync, automations, transactions and e-signature. Workspace Pro adds the full AI assistant and follow-up you approve before it sends, for $59/month with one of our sites.

AgentFire sells search and content work as add-ons: Local SEO Setup at $250 once, Google Business Profile optimization at $1,000 setup plus $500/month per location, and Content Magic, the AI writing tool on the Plus plan, for blog articles. AgentFire Ads runs paid campaigns on a quote, with a six-month minimum once the ads go live.

Our Growth plan, $129/month plus a $795 build, includes neighborhood, community and service-area pages, Google Business Profile setup, recurring content and drafted SEO fixes, and an AI chat assistant on the site. We don’t run ads.

Transaction management and e-signature are not among AgentFire’s products, so contracts and signatures happen in a separate product such as dotloop or DocuSign, bought on its own.

In Workspace they are part of the free plan: the deal board, milestones and close dates, documents, commission, and e-signature for up to 10 signature requests a day. The lead that came in from your website becomes the deal, with its history attached.