Broker & Agent Solutions vs. BoomTown
Roughly a seventh of the entry price, with no ad budget assumed and no contract. Reported figures for both, and the parts where they genuinely fit better.
Updated July 2026 · BoomTown pricing is third-party reported. Confirm with the vendor
Side by side
| Broker & Agent Solutions | BoomTown | |
|---|---|---|
| Published pricing | Yes | No, demo quote |
| Entry price | $89/mo + $495 build | ~$1,000/mo Launch (reported) |
| Setup fees | $495 one-time build | ~$750 reported |
| Contracts | Monthly, cancel anytime | Annual commitments common |
| Ownership | Independent, founder-run | Inside Real Estate (also owns BoldTrail) |
| Lead strategy | Organic-first; ads optional | Managed paid lead generation |
| CRM | Workspace (coming soon): free with every site, full CRM on Pro | Included; team-oriented |
| AI follow-up | Site chat widget on Growth; full AI assistant on Workspace Pro | Automation + concierge options by tier |
| Best for | Agents → independent brokerages | Ad-funded teams at premium budgets |
BoomTown figures per independent reviews as of July 2026 (Real Estate Bees, DMR Media, Hooquest); acquisition reported January 2023.
Where we win
First-year cost on Websites Launch is about $1,563: a $495 one-time build plus $89 a month. The comparable figure here is ~$12,750.
The question to ask before signing: whose roadmap?
BoomTown earned its name as the team lead-gen platform of the 2010s. Since the 2023 acquisition by Inside Real Estate, which also owns BoldTrail, it's one of two overlapping platforms under one roof. That isn't automatically bad, but it's a question a buyer signing an annual contract deserves answered: where does product investment go over the next three years, and what does a migration look like if the answer is "BoldTrail"? We'd ask the same question about any vendor, including us; ours is easy — we're independent, and our roadmap is our clients'.
Where they're the better fit
BoomTown's managed-ads operation, success managers, and conversion coaching are a real service layer, and we do not sell one. A team that wants a vendor running its ad program hands-on is buying something different from what we make. If that is the purchase, compare BoomTown against BoldTrail and Ylopo, its nearest peers, rather than against us.
Common questions
How much does BoomTown cost compared to Broker & Agent Solutions?
BoomTown's entry Launch plan is reported around $1,000/month plus a ~$750 setup fee, with higher tiers for teams — among the most expensive platforms in the category, with ad spend managed on top. Broker & Agent Solutions publishes pricing from $129/month plus a one-time build with no setup surprises. Confirm current pricing with the vendor.
Is BoomTown still its own product?
BoomTown was acquired by Inside Real Estate, the parent company of BoldTrail (formerly kvCORE), in 2023. It continues to operate, but buyers should ask directly about the long-term product roadmap and how it relates to the BoldTrail platform before signing a contract.
Who is BoomTown best for?
Established teams with serious ad budgets who want a battle-tested, done-with-you lead generation and CRM operation, and who are comfortable with premium pricing and an annual commitment.
Who is Broker & Agent Solutions best for?
Agents and teams who want a custom website, built to rank and managed at a flat price, an owned foundation rather than a managed ad program, at roughly one-seventh of BoomTown's reported entry price.
Other comparisons
$1,000/month buys a lot of system.
Send us your site and your goals — we'll build you a live preview of what a flat-price setup looks like, before you sign anyone's annual contract.
Or email hello@brokerandagent.com.