A real estate agent website has two jobs: get found by people searching your market, and turn those visitors into conversations with you. That takes live IDX search on your own domain, a page for each area you sell, fast loading on a phone, lead capture that reaches you right away, and wording that stays inside fair housing rules. Using prices published as of September 2026, a first year costs from about $1,100 for a do-it-yourself builder to $6,040 on Luxury Presence’s entry plan. Whichever way you go, register the domain in
This is the guide we’d hand a friend who asked what an agent website should be in 2026. It covers what the site is for, how listings get onto it, what the options cost at published prices, which pages matter, how to get found in Google and in AI answers, and how to leave with what you built. Each section links to a longer post when you
Every competitor price here comes from the vendor’s own page, or from a named third party where the vendor doesn’t publish, and we checked each one
What is a real estate agent website for?
Two jobs: being found by people searching for homes or an agent in your market, and turning those visitors into conversations with you. A site that does neither is a business card, however
People still hire agents. In NAR’s 2025 Profile of Home Buyers and Sellers, 88% of buyers purchased through an agent or broker and 91% of sellers sold with one. Buyers searched for 10 weeks, the same as the year before. The open question for any buyer or seller is which agent, and your website is where a lot of that gets decided. A referral hears your name and looks you up. A relocating buyer finds your neighborhood page. A past client texts your link
Job one: be found. Your name already finds you. The site has to show up for the searches your name doesn’t answer: “homes for sale in [neighborhood],” “[suburb] condos with low HOA,” “moving to [city].” Those go to the portals unless someone local builds pages worth ranking. We cover why most agents lose them in why agent websites don’t rank.
Job two: turn visitors into conversations. Search that keeps buyers on your site, alerts that bring them back, forms that are quick to finish, and a reply that arrives while they’re still looking. All of that depends on the site feeding your CRM rather than an inbox. We’ve written about running your IDX website like infrastructure instead
A quick test for the site you have now: if it went dark for a month, would anything about your business change? If the honest answer is no, it isn’t doing
How does IDX put MLS listings on your website?
IDX (Internet Data Exchange) is the MLS policy that lets you show other brokers’ listings on your own site, plus the data feed that delivers them. Your broker authorizes it, a vendor connects your site to the MLS feed, and listings refresh
NAR’s IDX policy (Handbook on Multiple Listing Policy, 2026 edition) describes it as giving MLS participants “the ability to authorize limited electronic display and delivery of their listings by other participants” on websites, apps and audio devices. Five of its rules shape
- Refresh at least every 12 hours. Participants must refresh downloads and displays “not less frequently than every 12 hours.” Good vendors sync far more often, so a home that went pending this morning doesn’t show
as active tonight. - Credit the listing firm “in a reasonably prominent location,” with the listing broker’s
email or phone. - Name your own brokerage. The display “must clearly identify the name of the brokerage firm under
which they operate.” - Your broker is in charge of it. An agent’s use of IDX is “subject to the affiliated participants’
consent and control.” - Leave other brokers’ listings alone. “Participants shall not modify or manipulate information relating to
other participants’ listings.”
Your MLS adopts its own version of these rules and can add to them, so it has the final word. This is a summary, not legal advice; your broker is the
When you’re buying IDX, what matters most is where the search lives and where
| Question | Weak IDX | Good IDX |
|---|---|---|
| Where does search live? | An iframe or a vendor subdomain | Your own domain |
| Does each listing get a page? | No, it renders inside a widget | Yes, one indexable page per listing |
| How fresh is the data? | Near the 12-hour minimum | Frequent syncs, so status changes show the same day |
| What can buyers do? | Basic search | Map search, saved searches, favorites and alerts |
| Where do registrations and saves go? | The vendor’s database | Your CRM, on the contact’s record |
| What about MLS fees? | Found on the first invoice | Stated in writing up front |
MLS fees are the line people miss. IDX Broker’s plan comparison says your total “may also include: MLS data fees” set by your local board, and Placester’s pricing page says the MLS access fee is separate from its own $25-a-month IDX Support Fee. Our plain-English guide to IDX and MLS integration covers RETS, RESO and the full list of questions to
Should you choose a custom site, a template, a DIY builder or your brokerage’s site?
It depends on how much of the site you want to own and how much of it you want to run yourself. There are four routes, and each trades control, effort
| Route | Who builds it | What you get | What to watch for |
|---|---|---|---|
| Brokerage-provided site | Your brokerage | A profile or template, often at no extra cost | It sits on the brokerage’s domain, looks like every other agent’s, and stays behind when you leave |
| DIY builder plus IDX | You | Full control at the lowest cash cost | You’re the designer, writer and webmaster; setup and MLS fees come on top |
| Template platform | The vendor, from its themes | IDX, lead capture and often a CRM in one package | Your site resembles other customers’; contract terms, per-user fees and MLS fees |
| Custom design | A designer or agency | A site built around your brand and your market | Build fees range from hundreds to thousands of dollars; ask what’s included after launch |
Brokerage sites are convenient and often free, but they’re built for the brokerage. We’ve seen a brokerage profile’s website link forward to the brokerage’s own homepage, and a template site open with the same stock headline every agent in the office got, its featured homes other brokerages’ sales. A brokerage site works as a profile. It’s a weak foundation for a business you mean to keep through
DIY builders like Squarespace are cheap and flexible, and real estate builders such as Placester include IDX. The cost is time. Design, writing, IDX setup, MLS paperwork, updates and fixes all land on you, and nothing connects the site to your follow-up unless you
Template platforms such as Sierra Interactive and Real Geeks start from a theme and add your branding, and many bundle a CRM. That’s useful if it’s the CRM you’d
Custom design used to mean agency pricing. It doesn’t have to anymore: as the next section shows, some custom builds now cost less in their first year than
How much does a real estate agent website cost in 2026?
Using published September 2026 prices, the first year (setup or build plus twelve months) runs from about $1,100 for a DIY builder with IDX to $6,040 on Luxury Presence’s entry plan, and more on higher plans or with add-ons. Here’s each option, from the vendor’s own page unless
| Company and plan | Setup or build | Monthly | Terms | First year |
|---|---|---|---|---|
| Placester Agent Essential | $100 Express or $700 Custom Setup | $84 ($59 plan + $25 IDX Support Fee) | No contract | $1,108 or $1,708 |
| DIY: Squarespace Core + IDX Broker Core | IDX Broker setup fee (not published) | $99 ($39 + $60), billed monthly | Monthly or annual | $1,188 + setup |
| Broker & Agent Launch | $495 | $89 | Month to month | $1,563 |
| Broker & Agent Growth | $795 | $129 | Month to month | $2,343 |
| Agent Image | Quoted per build | $199.99 base | Hosted with them for the first 12 months | $2,400 + build |
| AgentFire Pro, Ignite design | $800 | $165 | No long-term contract | $2,780 |
| Sierra Interactive Starter, paid annually | $0 | $299.95 | 12-month agreement | $3,599 |
| Real Geeks | $500 | $409 ($399 + $10 for one MLS board) | 12-month term (6-month and annual also offered) | $5,408 |
| Lofty, as reported by The Close | $500 | $449 | Quote only | $5,888 |
| Luxury Presence Launch | $2,500 | $295 | 12-month agreement | $6,040 |
The totals don’t buy the same things, and each hides
- Luxury Presence publishes “non-partner list pricing as of August 2026” on its comparison pages. Annual billing lowers each plan by about 17%, the Brand plan is $595/month ($9,640 in year one), ad budgets are separate, and its plans page says the setup fee “is collected upfront.” Its plans include a CRM and, on higher tiers, managed
ads and content. - Sierra Interactive costs $359.95/month plus a $500 setup fee if you pay monthly instead of annually, which makes the first year $4,819. Its price includes a CRM and one
user on Starter. - Real Geeks includes two users, then charges $25/month each for users three through ten. Lead packages run $299 to $599/month each, and transferring the domain to a non-Real Geeks
website costs $50. - AgentFire sells custom design at $2,750 or $6,500 one time, and its pricing notes that IDX fees “do not include MLS pass-through fees.” A CRM is
a separate purchase. - Agent Image’s $199.99 base covers hosting, maintenance, single-user IDX, SSL and Cloudflare.
Builds are quoted. - Lofty prices by quote. The Close, which reports that Lofty doesn’t list prices on its site, put the entry package at $449/month plus
$500 one time. - DIY stacks drop to $89/month if you pay Squarespace annually ($29 instead of $39), but you’re the one building and
maintaining the site.
A higher price buys design hours, marketing services and sometimes ad management, and those can be worth it. It doesn’t buy rankings or leads, and no honest vendor promises either. For the full breakdown, including the costs that show up after you sign, see what an agent website actually costs in 2026.
What pages does every agent website need?
A small set of core pages, each with one job, plus an area page for every place you sell. Most sites need fewer pages than they have and more depth on the
| Page | Its job | What goes on it |
|---|---|---|
| Home | Say who you are, where you work and what to do next | Your name and market, a search box, one clear next step |
| Map search and listing pages | Keep buyers searching on your site | Full MLS search on your domain, a page per listing, saved searches, favorites, alerts |
| Area pages | Rank for local searches and show local knowledge | One per place you sell, covered in the next section |
| Buyers | Explain how you work with buyers | Your process, how buyer representation works with you, how to start |
| Sellers and home value | Start seller conversations | How you price and market a home, a valuation request that reaches a person |
| About | Let referrals check you out | Who you are, your brokerage, your markets, reviews in clients’ own words |
| Contact | Make you easy to reach | Tap-to-call phone, email, a short form, office address |
| Legal | Meet MLS, brokerage and advertising rules | Brokerage name, license details, MLS disclaimers, privacy policy, fair housing and accessibility statements |
A few details make the difference
- Put your brokerage on every page. NAR’s IDX policy requires it wherever listings appear, and many states’ advertising rules do too. Check your brokerage’s advertising policy for
the exact wording. - Make the about page specific. “Twelve years selling lake homes around [lake]” gives a referral something to check. “Your trusted local expert” appears on thousands of sites and
tells them nothing. - Build for keyboards and screen readers. Alt text on photos, readable color contrast and forms that work without a mouse help every visitor, and an accessibility statement tells people how to reach you if
something doesn’t work. - Skip national topics. “Five tips for first-time buyers” competes with every lender and portal in the country. A page about the area you sell competes with
almost no one.
How do you build area pages that rank without becoming doorway pages?
Build one page for each place you actually sell, and fill it with facts only someone who works that area would know, plus current listings and dated market numbers. Google’s spam policies target near-identical pages built to
Google’s spam policies (updated August 2026) define doorway abuse as “when sites or pages are created to rank for specific, similar search queries. They lead users to intermediate pages that aren’t as useful as the final destination.” The same page lists scaled content abuse, and one of its examples is “using generative AI tools or other similar tools to generate many pages without adding value for users.” A set of “homes for sale in [town]” pages with the town name swapped in
A useful area page
- Housing stock: when the homes were built, the styles,
typical lot sizes. - Getting around: the main roads,
commute times, transit. - Parks and amenities: trails,
pools, libraries, shopping. - HOA details: what the association covers, and a note to
confirm current dues. - Things to check: flood zones, special assessments,
new construction nearby. - Schools as facts: which district serves the area, with a link to the district’s
own boundary tool. - Current listings inside the area’s boundaries, from
your IDX feed. - Market numbers with the source and the date range, as
your MLS requires.
Build a clear structure too: a hub for your market, a page per city, and neighborhood pages under the cities where you have enough to say, each linking to its parent and its neighbors. The test is simple. Swap the place names on two of your area pages. If nobody could tell, merge them
One agent’s site we built shows what this looks like at scale: 151 pages, including 10 city guides, 23 golf course guides, 5 golf community guides and 22 school district guides, because that’s what the agent sells, and no page for every town in the MLS. Our post on area pages without doorway pages covers which market numbers you’re
How fast should an agent website load on a phone?
Fast enough to pass Google’s Core Web Vitals on mobile: the main content visible within 2.5 seconds, a response to taps within 200 milliseconds, and a layout that doesn’t jump around. Test on a phone first, because that’s the
Google’s documentation on mobile-first indexing says it “uses the mobile version of a site’s content, crawled with the smartphone agent, for indexing and ranking.” Its Core Web Vitals page says: “We highly recommend site owners achieve good Core Web Vitals for success with Search and to ensure a great user experience generally.” Speed is one signal among many. A fast site with nothing worth reading still won’t rank, but a slow one loses visitors before
These are the three measures and their targets, from web.dev:
| Metric | What it measures | Good |
|---|---|---|
| Largest Contentful Paint (LCP) | How long until the main content, usually the hero photo, appears | 2.5 seconds or less |
| Interaction to Next Paint (INP) | How quickly the page responds when someone taps or types | 200 milliseconds or less |
| Cumulative Layout Shift (CLS) | How much the layout jumps while the page loads | 0.1 or less |
Web.dev recommends measuring each at “the 75th percentile of page loads, segmented across mobile and desktop devices,” so three out of four visits should
Agent sites tend to be slow for the same reasons: a video or oversized photo as the hero, an IDX widget loading its own scripts, a chat bubble, several tracking tags, and a theme carrying plugins nobody remembers installing. Each one was a reasonable decision
Here’s what rebuilding did for three sites, measured in the lab with
| Site, mobile | Score before | Score after | LCP before | LCP after |
|---|---|---|---|---|
| Site A (a brokerage profile to the agent’s own domain) | 39 | 71 | 23.4 s | 3.4 s |
| Site B (a brokerage template to the agent’s own domain) | 55 | 91 | 35.7 s | 3.1 s |
| Site C (a brokerage template to a new build) | 26 | 79 | 26.7 s | 4.9 s |
Lighthouse grades performance scores as poor from 0 to 49, needs improvement from 50 to 89 and good from 90 to 100. So Site B is in the good band, and Site A and Site C moved from poor to needs improvement. None of the three hit the 2.5-second LCP target in these lab runs yet, and we’d rather show that than round it off. Lab tests throttle a phone connection on purpose, so real visitors often
To test your own site, run the home page and one listing page through PageSpeed Insights on the mobile tab. If it shows field data from real visitors, that’s the
What lead capture actually works on an agent website?
Capture that gives visitors something they want, asks for little, and reaches you while they’re still on the site. What happens in the next five minutes matters more than
The pieces that tend to
- Saved searches and listing alerts. They’re the reason a buyer comes back to your site instead of a portal, and each return visit tells you something
about their plans. - A home valuation that reaches a person. Explain how the estimate works before asking for anything, and follow up with
a real number. - Short forms. Name, email or phone, and one question. Each extra field is one more
reason to stop. - Tap-to-call and text on mobile. Some people would rather send a text than fill
in a form. - Chat that hands off to a person. Useful after hours, as long as someone picks up the conversation
in the morning.
Our view on registration walls: ask when you’re giving something back, like saving a search or sending alerts, not to view the third listing. A buyer made to register before they’ve seen anything
If you plan to text leads, ask for consent on the form itself, and have your broker
Then look at where the lead goes. A form that emails you at 9 p.m. is a message waiting for morning. A form that creates a contact in your CRM, with what the person searched and saved attached, lets you reply with something useful. The window is short. Our post on what the first five minutes after an inquiry are worth
The simplest test takes ten minutes. Register on your own site from an email address you don’t normally use, save a search and favorite a listing. Then note how long the first reply takes, whether it mentions the home you looked at, and whether your CRM shows
How do you get found in Google and in AI answers?
The same way for both: pages that answer local questions with facts, a site that loads fast on a phone, a complete Google Business Profile, and consistent mentions of you around the web. Google says there’s no separate trick for
Start with Google’s own framing. Its SEO Starter Guide says: “There are no secrets here that’ll automatically rank your site first in Google (sorry!).” It also says “some changes might take effect in a few hours, others could take several months.” Local search is the second kind. Pages you publish in the spring tend to earn traffic by autumn, and the results compound for
On AI, Google’s page on AI features and your website says: “There are no additional requirements to appear in AI Overviews or AI Mode, nor other special optimizations necessary.” It adds: “You don’t need to create new machine readable files, AI text files, or markup to appear in these features,” and “there’s also no special schema.org structured data that you need to add.” Anyone selling you a separate AI package for Google is selling the SEO work under
In rough order of payoff
- Area pages with real local detail, as covered above. They’re the pages nobody else in
your market has. - A claimed and complete Google Business Profile, owned by you rather
than your brokerage. - Reviews that mention places and specifics. “Helped us buy in [neighborhood] after two lost offers” is something a search engine or an assistant can use.
“Great experience!” isn’t. - The same name, phone and address everywhere: your site, your Business Profile, portal
profiles and directories. - Structured data that states who you are, where you work and what each page is. Google says it’s not required for AI features, but it’s a cheap way to
be read correctly. - Plain answers near the top of each page. A one-paragraph summary that answers the page’s question is the part most likely
to be quoted.
Assistants outside Google, like ChatGPT and Claude, tend to lean on what other sources say about you: directories, reviews, local roundups and news. A business that only describes itself on its own domain is harder for them to verify. We cover that side in getting recommended by ChatGPT, Claude and AI search.
How do you keep your website fair-housing safe?
Describe homes and places, never the people who live there or the people you think a home suits. Your website is housing advertising, and the federal rules apply to every
HUD’s regulation, 24 CFR 100.75, makes it unlawful to publish “any notice, statement or advertisement with respect to the sale or rental of a dwelling which indicates any preference, limitation or discrimination because of race, color, religion, sex, handicap, familial status, or national origin.” It covers “words, phrases, photographs, illustrations, symbols or forms,” and also “selecting media or locations for advertising” in ways that keep housing information from some groups. Your state may protect more classes than the
Most problem phrases are shortcuts. Replace each with the feature it
| Instead of | Write |
|---|---|
| “Safe, family-friendly neighborhood” | “Sidewalks on most streets, a park with a playground and ball fields, and a 25 mph limit inside the subdivision” |
| “Great schools” | “Served by [District]; confirm the assignment for any address with the district’s boundary tool” |
| “Perfect for young professionals” | “Half a mile from the light rail stop and a block from the restaurants on Main Street” |
| “Exclusive community” | “Gated entry, half-acre lots and custom homes built mostly in the 1990s” |
Three habits keep a site clean. Read every AI-written draft before it goes live, because you’re the one publishing it. Leave demographic widgets off your area pages. And flag problem wording in IDX listings to the listing agent or your MLS, since NAR’s policy doesn’t let you edit other
This is a summary, not legal advice; check with your broker or a fair housing attorney for your market. Our longer post on fair housing words to avoid on your website goes through HUD’s guidance
Should you own your domain, and what happens when you leave a brokerage?
Yes, own it. Register the domain in your own name, in a registrar account tied to an email you’ll still have next year. The domain, your content and your contacts are what carry a website through a brokerage change. The IDX feed
Here’s what moves and what stays when
- A site on the brokerage’s domain stays behind. Addresses like yourname.brokerage.com belong to whoever controls the domain, which is how one agent’s website link ended up pointing at the brokerage’s homepage.
- The IDX feed restarts. It runs on your broker’s authority, so your new broker authorizes a new feed and the site switches to the new brokerage’s name, as
NAR’s policy requires. - Your search history moves only where you control the old addresses. Permanent 301 redirects from each old page to its new match carry most
of it across. - Leads depend on your agreement. Your independent contractor agreement decides who owns the contacts, so read it before
you give notice.
Vendor terms matter here too. Real Geeks charges $50 to transfer the domain to a non-Real Geeks website. Agent Image’s FAQ says “you can take it with you,” and that after 12 months from purchase “you are free to host your website with another service provider.” Luxury Presence and Sierra Interactive plans are 12-month agreements. Before you sign with anyone, ask who registers the domain, whether you can export your contacts, and who
Our post on leaving your brokerage website has the full move checklist, including email, redirects and your Google Business Profile. As with anything contractual, this isn’t legal advice, and your broker or an attorney is the
How do you choose a website company?
Ask the same questions of every vendor and get the answers in writing. Design is easy to judge in a demo. Terms and plumbing aren’t, so ask
| Ask | A good answer | A warning sign |
|---|---|---|
| What does the first year cost, all in? | Setup, monthly, MLS fees and users, published | “Book a demo to see pricing” |
| Is the search on my domain? | yourname.com/homes-for-sale, one page per listing | An iframe or a vendor subdomain |
| How often does the listing feed sync? | A specific interval, well inside 12 hours | “Whatever the MLS requires” |
| Where do registrations and saves go? | Onto the contact in my CRM, with an alert | An email to me |
| How fast is a client site on a phone? | A mobile PageSpeed or Lighthouse result for a live site | Only desktop demos |
| Who writes the area pages? | Included, written for places I sell, or I can add my own | Generated for every town in the MLS |
| What are the terms? | Month to month, or a term I chose knowingly | An auto-renewing 12-month agreement |
| What do I keep if I leave? | The domain, the content and the contacts | “The site stays with us” |
| Can I see my site before paying the full fee? | A preview or a staged approval | Full payment before any design |
If you’re already looking at the best-known managed option, our comparison with Luxury Presence lays out both, with sources
What mistakes should you avoid?
Most expensive website mistakes are made before launch, in the contract and the structure, not in the design. These are the ones
- Building on a domain you don’t own. Everything you add to it belongs
to someone else. - Comparing monthly prices only. Setup fees, term length, MLS fees and user fees can double
the real number. - Signing a 12-month agreement before seeing the site. Get a preview, or at least
a staged approval. - Letting search live in an iframe or on a vendor’s subdomain. The traffic and history build up on their
domain, not yours. - Publishing a page for every town in the MLS. Thin, near-identical pages are what Google’s
doorway policy describes. - Leading with a hero video. It’s usually the heaviest thing on the page, and the phone has to
load it first. - Sending leads to an inbox nobody checks at night. The buyer who registered at 9 p.m. is still
looking at 9:05. - Describing people instead of places. “Family-friendly” and “safe” describe who lives somewhere,
not what’s there. - Writing national blog posts. Your market is local, and so are the searches
you can win. - Forgetting the brokerage name after a move. The MLS and your state both expect it on the site
from day one.
How do we build agent websites at Broker & Agent?
We design each site around the agent’s brand and market, with full MLS search on the agent’s own domain, and every inquiry goes straight to the agent (and into a free CRM once Workspace opens). The price is published, and the plans are
- Design: custom, built around your branding, photos and the places you sell, not
a shared template. - IDX: full MLS search with listing pages, maps, filters and saved homes, on your domain. We don’t pass MLS data fees
through to you. - Leads: every form lands in the lead inbox in Workspace, our CRM, marked as needing a reply, with an email alert. The contact shows what the person viewed and saved on your site. Workspace Free comes with every website, with room
for 100,000 contacts. - Price: Launch is $89/month plus a $495 one-time build, and Growth is $129/month plus a $795 build. Growth adds neighborhood, community and service-area pages, the blog, drafted SEO fixes and an AI chat assistant on your site. Hosting, edits and Google Business Profile setup are
included on both. - Terms: month to month. You see a free, live preview of your site before you pay, and the domain and contacts stay yours
if you leave.
Our team has built real estate software for more than twenty years. You can see the sites on our real estate agent websites page, the full plan details on pricing, and the whole build story in how we rebuilt
Where should you start?
With three checks that take less than an hour, before
- Log in to your domain registrar. Confirm the domain is registered to you and the account email is
one you’ll keep. - Run your home page through PageSpeed Insights on mobile. Note the LCP and compare it with
the 2.5-second target. - Register on your own site with a fresh email. Time the first reply and check what
reached your CRM.
Whatever those show, the next step is usually the same: one good page about the area you know best. If you’d like to see what a site built on these ideas looks like in your own market, our websites page starts with
Questions agents ask
How much does a real estate agent website cost in 2026?
Using prices published as of September 2026, a first year (setup plus twelve months) runs from about $1,100 for a do-it-yourself builder with IDX to $2,780 at AgentFire, $3,599 at Sierra Interactive, $5,408 at Real Geeks and $6,040 on Luxury Presence's entry plan. MLS fees, extra users and ad budgets can add to
Do real estate agents still need a website if buyers use Zillow?
Yes. A portal shows you next to every other agent, and what the buyer does there stays with the portal. Your own site is where referrals check you out, where area pages can rank for local searches, and the only place you can see what a buyer searches, saves and comes back to. In NAR's 2025 profile, 88% of buyers bought through an agent. The site helps
What is IDX on a real estate website?
IDX, or Internet Data Exchange, is the MLS policy and data feed that let you show other brokers' listings on your own website. Under NAR's policy, the display must refresh at least every 12 hours, credit the listing firm and show your brokerage's name. Good IDX runs on your own domain, gives each listing its own page and sends saves and registrations
Should I use my brokerage's website or build my own?
A brokerage site works as a profile, but it lives on the brokerage's domain, looks like every other agent's in the office and stays behind if you move. If you're building a business that should outlast one brokerage, register a domain in your own name and put your site there, with your brokerage named on every page as MLS and
What pages should a real estate agent website have?
At minimum: a home page, map search with a page for each listing, buyer and seller pages with a home value request, an about page, a contact page, and legal pages covering your brokerage, MLS disclaimers, privacy, fair housing and accessibility. Then add one area page for each place you actually sell, filled with facts only someone who works
How fast should a real estate website load?
Google's Core Web Vitals targets are a Largest Contentful Paint within 2.5 seconds, an Interaction to Next Paint of 200 milliseconds or less and a Cumulative Layout Shift of 0.1 or less, measured at the 75th percentile of real visits. Test the mobile version, because Google uses the mobile version of your site for
How long does it take a real estate website to rank on Google?
Plan on months, not weeks. Google's own starter guide says some changes take effect in a few hours and others can take several months. Local pages you publish now tend to earn traffic months later, which is why starting early matters more than any single tactic. Nobody can honestly promise you a ranking or a
Can I take my website with me if I change brokerages?
You can take a domain registered in your name, the content you own and the contacts your agreement lets you export. A site on your brokerage's domain stays behind, and the IDX feed restarts under your new broker, whose name has to appear on the site. Set up 301 redirects wherever you control the old addresses, and read your contractor agreement before
A free, live preview of your new website, built for your market, before you
The team behind Broker & Agent Solutions builds custom real estate websites with live MLS search, and Workspace, the CRM behind them. We’ve built software for this industry for more than twenty years, and we write down the answers to what agents ask us on calls: what things cost, how search works, and how to keep a lead
